Marketplace product analytics

Displays all marketplace products with key performance metrics such as views, conversion rate, revenue, average order value, and refund rate. Creators can compare products and quickly identify their best sellers.

Product Analytics

Each product includes a dedicated analytics page with detailed performance data, including revenue, conversions, traffic sources, customer behavior, pricing performance, refunds, and purchasing trends.

Pricing Performance

Helps creators understand how pricing affects sales by comparing conversion rates across different price ranges and identifying the best-performing pricing strategies.

Refund & Revenue Tracking

Tracks refunds, failed payments, and refund rates to help creators identify products that may require improvements or pricing adjustments.

Revenue Trends

Visualizes revenue growth over time, making it easier to identify successful launches, seasonal trends, and changes in overall performance.

Growth

The Growth section helps creators understand where their audience comes from, which channels perform best, and how users move through the conversion journey.

Growth Overview

Displays key growth metrics, including Total Traffic, Conversion Rate, Top Traffic Source, and Best Converting Source, giving creators a quick overview of their acquisition performance.

Traffic Sources

Shows how visitors discover the creator's content across different channels and compares the volume of traffic each source generates.

Conversion by Source

Compares conversion performance across traffic sources to help creators identify which channels attract the highest-quality users.

User Drop-off

Highlights where users leave the conversion funnel, making it easier to identify opportunities for improvement.

Revenue by Source

Breaks down revenue by acquisition channel, helping creators understand which traffic sources contribute the most to overall earnings.

Growth Opportunities

Provides recommendations based on traffic and conversion trends to help creators improve reach, engagement, and conversions.

Insights

The Insights section brings together key findings from across the Analytics module and turns them into clear, actionable recommendations. It helps creators quickly understand what is working well, what needs attention, and where the biggest opportunities for growth are.

Key Insights

Highlights the most important performance trends and observations based on engagement, conversions, revenue, audience behavior, and content performance.

Recommended Actions

Provides personalized recommendations to help creators improve performance, increase conversions, grow revenue, and optimize their content strategy.

Performance Comparison

Compares the creator's performance against similar creators on the platform, helping identify strengths and areas for improvement.

Performance Patterns

Identifies recurring trends and patterns over time, allowing creators to better understand how their content performs throughout its lifecycle.

Audience Insights

Summarizes key audience segments, including top fans, high-value customers, and users who may be at risk of becoming inactive.

Global Summary

Provides an overall assessment of account performance, highlighting key strengths, weaknesses, and the biggest opportunities for future growth.